Meta Unveils AI-Enabled Ray-Ban Display Glasses
Meta launched its new AI-enabled Ray-Ban Display glasses, featuring intuitive voice controls and AR capabilities.
- • Launch date: September 18, 2025
- • AI-enabled features including voice controls
- • Built-in screen for seamless interaction
- • Designed for both tech enthusiasts and general consumers
Key details
Meta's CEO Mark Zuckerberg officially launched the new AI-enabled Ray-Ban Display glasses on September 18, 2025, showcasing the device's innovative features designed to enhance user experience in augmented reality (AR). The glasses offer a built-in screen that facilitates a range of applications, from browsing social media to taking calls directly from the eyewear.
Notably, these glasses utilize AI to enable voice-activated controls, allowing users to interact seamlessly with smart assistants. This feature is set to revolutionize how consumers engage with digital content on the go. Zuckerberg emphasized the importance of intuitive design, stating, "We want to ensure that technology seamlessly integrates into the fabric of daily life without being intrusive."
The launch follows a trend of incorporating AI into everyday devices, reflecting Meta's commitment to leading in both hardware and software innovations. Competing products in this space, such as Google's smart glasses, have primarily focused on functional design rather than the enhanced intelligent features pioneered by Meta.
In addition to their AR capabilities, these glasses are touted for their stylish design, making them appealing to a broader audience beyond tech enthusiasts. Analysts predict that the integration of AI will give Meta a significant edge in the wearables market, particularly as AR becomes more mainstream. As Meta continues to innovate, the response to this new product will be closely monitored in the tech community and beyond.