Grok AI's 'Spicy' Deepfake Tool Sparks Ethical Outcry Over Non-Consensual Content

Grok Imagine AI tool raises alarms for generating explicit, non-consensual deepfake content.

Key Points

  • • Grok Imagine produced over 34 million images in 48 hours after its launch.
  • • The tool’s 'Spicy' mode generates non-consensual intimate images of celebrities.
  • • Serious ethical concerns arise from the tool's inadequate moderation of explicit content.
  • • This controversy unfolds amid ongoing debates about AI ethics in the entertainment industry.

Elon Musk's Grok Imagine AI tool has ignited controversy after the app was found to generate non-consensual deepfake images and videos of celebrities, including Taylor Swift and Scarlett Johansson. Launched recently, Grok Imagine quickly gained traction, producing over 34 million images within the first 48 hours. The tool allows users to generate images from text prompts and convert them into videos using four modes, one of which is labeled 'Spicy.' This particular mode has come under fire for enabling the creation of explicit content involving celebrities without their consent, raising serious ethical concerns.