OpenAI Tests New Shopping Feature in ChatGPT
OpenAI is testing a shopping feature in ChatGPT for direct product purchases.
Key Points
- • OpenAI is testing a shopping feature in ChatGPT that allows direct product purchases.
- • The company will earn a percentage from sales, resembling an affiliate program.
- • Toggle settings for 'Shopping,' 'Checkout,' and 'Orders' confirm active testing.
- • There are plans for potential collaboration with Shopify to enhance functionality.
OpenAI is currently testing a new shopping feature within the ChatGPT application, which will enable users to purchase products directly through the platform. This new capability, reported on July 28, 2025, aligns with OpenAI's strategy to generate revenue through affiliate-like partnerships. Users will have the ability to complete transactions, and OpenAI will earn a percentage of the sales, expanding its business model beyond simple user engagement.
Key indicators of this feature include toggle settings for 'Shopping,' 'Checkout,' and 'Orders' that have been confirmed within the ChatGPT web app. Although the specifics of how this shopping experience will function are still being fine-tuned, reports suggest that OpenAI may collaborate with Shopify to enhance the integration and user experience during purchases.
The testing phase indicates inclusivity for all users, as the shopping feature will not be restricted to Plus or Pro subscribers, democratizing access to this functionality. However, the timeline for an official rollout has not yet been released, leaving users eagerly anticipating more detailed announcements from OpenAI.