OpenAI Expands Revenue Strategy with AI Consulting and Shopping Commissions
OpenAI is diversifying its revenue sources through a new AI consulting business and a cut of ChatGPT shopping sales.
Key Points
- • OpenAI has launched a $10 million AI consulting business focused on technology deployment.
- • The consulting model aims for profit margins of 40% to 60%, higher than traditional API access.
- • OpenAI will take a cut from sales generated through its ChatGPT shopping features.
- • Details on the commission percentage and sales process for ChatGPT are yet to be disclosed.
OpenAI is strategically pivoting to enhance its revenue streams through a new AI consulting business and a revenue-sharing model for its ChatGPT shopping features. Announced on July 16, 2025, the AI consulting service is priced at over $10 million and is designed to focus on the implementation of AI technologies rather than just providing access to them. This strategy underscores the industry’s shift towards execution and integration, with notable early clients including the U.S. Department of Defense and Southeast Asia's Grab.
The consulting model is expected to generate profit margins significantly higher than traditional API access, potentially reaching 40% to 60%. OpenAI aims to ensure effective deployment by staffing its consulting services with engineers who will work closely with clients to integrate AI solutions into their operations, a model reminiscent of Palantir’s long-standing approach to client integrations.
Simultaneously, OpenAI plans to introduce a revenue-sharing strategy from sales made through ChatGPT shopping features. While specific details regarding the percentage cut remain undisclosed, this initiative aims to bolster revenues amid intensifying competition in the AI sector. Taken together, these steps reflect OpenAI's commitment to monetizing its capabilities and adapting to the evolving market landscape.