Grok AI Launches 'Imagine' Video Generation Tool with Unique Creative Modes
xAI launches its Grok AI 'Imagine' feature, enabling high-quality, AI-generated video content with various creative modes.
Key Points
- • Grok AI's 'Imagine' video feature allows AI-generated videos from text prompts, launching to a limited audience with broader access planned.
- • The feature includes a controversial 'spicy mode' for explicit content, raising concerns among users.
- • Videos are limited to six seconds, aiming to emulate the short-form video style of platforms like Vine.
- • A subscription to SuperGrok is required for access, with a $30 monthly fee.
xAI, under the leadership of Elon Musk, has unveiled a new video generation feature called 'Imagine' within its Grok AI platform. Announced on July 30, 2025, the 'Imagine' feature enables users to create high-quality video content from text prompts. This tool boasts the capability to produce both videos and dynamic sound effects, with an emphasis on creative versatility, including unique modes like a controversial 'spicy mode' for explicit content.
Currently, access to 'Imagine' is limited to xAI employees and a group of select influencers, while a broader rollout is slated for October. To gain access, users will need a subscription to the service, specifically the SuperGrok tier, priced at $30 per month. The videos generated are capped at six seconds, reminiscent of the early short-form video platform Vine, which aligns with Musk's hint at returning to bite-sized, shareable content.
The 'Imagine' feature allows users to input text descriptions and get back multiple video options, showcasing its potential for creativity. Notable early examples of generated content include a cat floating in space and an astronaut encountering alien landscapes. Initial user feedback has highlighted the impressive quality and realistic details of the videos, with reports indicating that the video quality is comparable to standards seen in blockbuster films like 'Avatar'.
The integration of a variety of styles—from fantasy to science fiction—is made possible through Grok's enhanced generation model, Aurora. The app is designed to be user-friendly, featuring separate tabs for text Q&A and for generating images or videos. As part of its ambitious initiative, xAI has also committed to boosting its computational infrastructure by adding 110,000 GPUs to its supercomputer, Collosus, based in Memphis, TN. This investment underscores xAI’s intent to remain competitive in the rapidly evolving AI landscape.
Despite the excitement surrounding 'Imagine', concerns have emerged about the implications of a feature that allows explicit content generation. Musk's prior ventures have previously encountered scrutiny, particularly regarding the conduct of AI companions, raising questions about the potential impacts of this powerful new tool.