Google Unveils Gemini 2.5 Pro and AI-Powered Business Calling Features
Google launches advanced AI features including Gemini 2.5 Pro and AI-powered business calling.
Key Points
- • Google introduces Gemini 2.5 Pro and Deep Search for advanced queries.
- • AI-powered calling feature allows users to check business pricing without direct calls.
- • Features are exclusive to US subscribers of Google AI Pro and AI Ultra.
- • Rollout of these features reflects Google's strategy to enhance AI integration in Search.
On July 16, 2025, Google launched several significant advancements in its AI capabilities, specifically targeting its Search functionality. This rollout includes the new Gemini 2.5 Pro model, which is designed to enhance users' ability to handle complex queries involving reasoning, math, and coding. Additionally, the introduction of Deep Search provides users with a robust research tool that can generate comprehensive reports backed by citations in much less time than traditional searches.
The Gemini 2.5 Pro model is available exclusively for subscribers of Google’s AI Pro and AI Ultra plans, significantly augmenting Search's AI Mode. This model facilitates not just simple queries but excels in areas that require detailed reasoning and problem-solving, including helping users debug code and solve advanced mathematical problems. As stated by a Google spokesperson, features of the Gemini 2.5 Pro will allow users to delve deeper into subjects, which includes aiding in significant financial decisions or major purchases by synthesizing information more effectively.
In another major innovation, Google has launched an AI-powered business-calling feature, allowing users to delegate calls to local businesses for inquiries about pricing and availability. For instance, users can now select the option to have AI call pet groomers or dry cleaners directly, thereby streamlining the information-gathering process. These calls are clearly flagged as automated communications, addressing concerns about transparency in AI interactions. Users need to provide specific details about their inquiry, and business owners retain the ability to opt-out of receiving AI-based calls, ensuring they maintain control over interactions with AI. Notably, higher usage limits are available for subscribers, maximizing the potential of this feature.
The rollout of these capabilities is occurring gradually and is currently limited to subscribers within the United States. Despite the ongoing launch, the combination of Gemini 2.5 Pro and the new Deep Search tool signifies a proactive shift towards transforming the Google Search experience into a more interactive and capable digital assistant. As these updates continue to unfold, they reflect Google’s commitment to innovating in the AI landscape, enhancing user experience through both efficiency and functionality.