Google Set to Launch Affordable AI Subscription Tier: Gemini AI Lite
Google is launching Gemini AI Lite, a low-cost subscription tier for its AI services.
Key Points
- • Google is introducing a new subscription called 'Gemini AI Lite'.
- • The new tier aims to offer premium AI features at a lower cost than existing plans.
- • Details on pricing and features have not yet been disclosed.
- • 'Gemini AI Lite' may initially launch in selected regions.
Google is poised to introduce a new subscription plan called "Gemini AI Lite" aimed at lowering the cost barrier for users seeking premium AI capabilities. This initiative comes as part of Google's strategy to make its advanced AI features, including tools like Deep Research and Gemini 2.5 Pro, more affordable and accessible, especially as competitors like ChatGPT maintain a strong market presence.
The details emerged from an analysis of recent updates within the Google app, revealing a potential new option labeled "ROBIN_G1_UPGRADE_LITE_FREEMIUM"—with "Robin" being the codename for the Gemini project. Currently, users of the free tier have limited access, while Google One AI Pro subscribers benefit from enhanced features and higher usage limits. Reports suggest that Gemini AI Lite could be positioned at a lower price than the existing $20 per month Google One AI Pro plan, although exact pricing and feature details are still forthcoming.
The launch is expected to attract both new customers and retain existing Google One subscribers nearing the end of their complimentary periods. However, it remains uncertain whether Gemini AI Lite will initially roll out in all regions, echoing the strategy used during previous launches such as the Google One Lite subscription in India.