Elon Musk Unveils Beta Access for Grok AI’s New Features ‘Imagine’ and ‘Valentine’

Elon Musk has announced the upcoming beta rollout of two innovative features, ‘Imagine’ and ‘Valentine,’ for Grok AI's premium users. This announcement was made via a post on X (formerly Twitter) on August 1, 2025, and promises to elevate user experience in creative digital content and conversational AI.

The feature ‘Imagine’ is described as a text-to-video generator powered by Grok's Aurora engine, enabling users to create images and short videos from simple text prompts. The feature is projected to launch in October 2025, initially limited to SuperGrok subscribers who are charged $30 per month. Musk indicated that this tool is designed for seamless production of engaging digital media, aimed at content creators and marketers.

Complementing ‘Imagine’ is ‘Valentine,’ an AI companion imbued with a distinct personality that draws inspiration from popular characters like Edward Cullen and Christian Grey. This character-driven feature aims for emotionally resonant interactions, providing users with a uniquely engaging conversational experience. Early testers have noted that interactions with Valentine feel more immersive than traditional chatbots.

Both tools are set to roll out exclusively to Grok Heavy and SuperGrok users, with broader access contingent upon feedback from beta testers. This initiative marks Grok’s strategy to enhance its standing in the AI landscape by pivoting towards entertainment and creative user engagements, setting itself apart from competitors like OpenAI and Google DeepMind.