AI's Role in Modern Hiring: Insights from Eventbrite's CEO
Eventbrite CEO Julia Hartz emphasizes AI's impact on hiring and promotions, enhancing decision-making and team dynamics.
Key Points
- • Julia Hartz uses AI for hiring and promotions by analyzing personality compatibility.
- • The Hogan personality assessment method aids in evaluating candidates and team dynamics.
- • AI helps reduce biases in decision-making and provides deeper insights into human potential.
- • 74% of executives are confident in seeking AI for business advice, impacting traditional recruiting firms.
On July 18, 2025, Julia Hartz, the CEO of Eventbrite, highlighted her innovative approach to hiring and promotion using artificial intelligence (AI). In an interview with *Fortune*, Hartz explained how AI assists her in analyzing personality compatibility among team members and potential hires, using the Hogan personality assessment method. This approach allows her to identify interpersonal dynamics and areas of potential friction, leading to more informed hiring decisions and enhanced team cohesion.
Hartz noted that AI-driven insights help her assess her team’s personality traits, enabling effective coaching and mentoring. “There’s a really interesting way to relate to people in a much deeper way,” she stated, emphasizing AI's role in reducing biases in hiring. Research shows that AI can accurately evaluate personality traits from digital footprints, often providing insights deeper than those of close friends or family.
Despite the advantages, Hartz remains cautious about fully integrating AI into her decision-making processes. She acknowledged that AI has made her hiring decisions more consistent, independent of fluctuating emotional states. Interestingly, many executives are increasingly trusting AI for guidance, with 74% expressing confidence in this technology. Hartz's reliance on AI has also made traditional recruiting firms less relevant, indicating a potential disruption in that sector as AI technologies continue to evolve.