AI-Generated Models in Vogue Spark Controversy Over Beauty Standards
Vogue's use of an AI-generated model raises debates about beauty standards and diversity in fashion.
Key Points
- • Vogue features first AI-generated model in an advertisement for Guess.
- • Critics argue AI models may undermine diversity and perpetuate unrealistic standards.
- • Concerns arise over mental health impacts on consumers, especially youth.
- • Founders acknowledge AI's lack of diversity and its potential impact on job opportunities.
In a groundbreaking move, *Vogue* has included an advertisement featuring an AI-generated model for Guess's summer collection in its August issue. This marks the magazine's first instance of using an AI model, created by Seraphinne Vallora, which has ignited a debate surrounding beauty standards and diversity in the fashion industry.
Critics are voicing concerns that the introduction of AI models could undermine the diversity efforts that have been increasingly promoted in fashion over the last decade. Felicity Hayward, a plus-size model, remarked that the reliance on AI models feels 'lazy and cheap,' arguing that it poses a risk to real models who have diligently worked to advocate for inclusivity. She expressed that this move could be a setback for progress, referring to it as a 'kick in the teeth' for plus-size models who strive for representation.
Founders Valentina Gonzalez and Andreea Petrescu defend their AI model, asserting that it does not promote unattainable beauty standards despite admitting to a lack of diversity in their representations. They concede that their AI-generated images receive less engagement compared to posts featuring diverse models, suggesting a disconnect with audience preferences.
The advertisement features a subtle disclaimer indicating that an AI model is depicted, a detail critics argue may be easily missed by consumers, raising alarms about transparency in advertising. Vanessa Longley, CEO of the eating disorder charity Beat, warned that exposure to such unrealistic portrayals could exacerbate issues related to body image and increase the likelihood of eating disorders.
Sinead Bovell, a former model, described the lack of clear labeling for AI-generated content as 'exceptionally problematic,' emphasizing the potential for further distorting societal beauty norms. Meanwhile, Sara Ziff, founder of Model Alliance, highlighted that while AI technology can enhance various aspects of the industry, it often comes at the detriment of real human models.
Gonzalez and Petrescu claim their technology is intended to complement rather than substitute human models; nevertheless, the cost-effectiveness of AI services poses a threat to traditional modeling opportunities. As the fashion industry navigates this new frontier, the future implications of AI in shaping beauty standards continue to raise crucial concerns about mental health and representation.