AI Deepfakes: A Growing Threat in Hiring Practices
AI deepfake technology is increasingly threatening recruitment processes, prompting concerns and adaptations among companies.
Key Points
- • AI deepfakes are being used by scammers in hiring processes.
- • Gartner predicts that by 2028, one in four job candidates will be fake.
- • 17% of hiring managers have encountered candidates using deepfake technology.
- • Companies are adapting hiring processes, but reliable detection tools are lacking.
The rise of AI deepfake technology is raising alarm bells across the hiring sector as its use by scammers becomes more sophisticated. According to a recent report from Gartner, one in four job candidates could be fake by 2028, highlighting a serious challenge for employers conducting remote recruitment.
Deepfake technology allows individuals to create highly convincing video personas, undermining traditional hiring practices. A notable case involved a man from Nashville arrested for aiding North Korean scammers in securing IT jobs through stolen identities. Such cases emphasize the potential for significant financial and ethical implications stemming from fraudulent hiring practices.
Recent surveys reveal that 17% of hiring managers have encountered candidates using deepfake technology during interviews. Pam Genske, Vice President of Human Resources at Capitol Broadcasting Company, noted that the conversation around deepfakes has intensified among industry professionals. To combat these challenges, some companies are resorting to exclusive video interview links that limit real-time interaction. While this approach facilitates high-volume hiring, Genske cautions that it may degrade candidate experience and inadvertently allow impostors to slip through the cracks.
The push for more robust screening processes is essential, especially as critics urge organizations to prioritize in-person meetings to mitigate the risks of hiring scams. However, in high-stakes environments, the speed of the hiring process often forces recruiters to make hasty decisions. Despite the exploration of AI solutions like Paradox AI and HireVue in hiring protocols, the technology available for detecting deepfakes is still evolving and not yet trustworthy enough to eliminate concerns completely.